HI-CHEW Launches Mobile Halloween Experience Tour

HI-CHEW®, the fruit-flavored chewy candy, has launched "The Mystery Manor Tour," a mobile Halloween-themed experience visiting five U.S. cities during October. The tour aims to engage fans with an interactive and festive experience tied to the brand's limited-edition Halloween Mystery Mix.

The "Mystery Manor Tour" features a transformed truck designed with a haunted manor theme. Attendees can encounter playfully spooky surprises, sample new flavors, and participate in a taste puzzle designed to identify the new mystery flavor. The tour highlights three existing flavors in the Halloween Mystery Mix: Green Apple, Orange Creamsicle, and Cotton Candy, alongside one new, unrevealed flavor.

Teruhiro Kawabe (Terry), Representative for the USA and President & CEO of Morinaga America, Inc., stated, "Halloween is one of the most exciting candy holidays, and this year we're taking our celebration to an entirely new level." He added, "This activation represents another exciting step forward for the brand, transforming our product story into a first-of-its-kind brand experience."

The tour commenced in Austin on October 17 and is scheduled to conclude in Hoboken on Halloween Day, October 31. Each stop has specific operating hours and locations. Visitors can acquire exclusive event merchandise and take photos with the "FrankenChewbie" mascot. HI-CHEW plans to officially reveal the new mystery flavor at the tour's final destination.