HiBid enhances auction streaming with Amazon IVS

HiBid, an online auction platform that has expanded auctioneers' reach beyond local markets for over 15 years, has reported significant improvements in live auction performance and stability after integrating Amazon Interactive Video Service (Amazon IVS) Real-Time Streaming.

The company stated that hundreds of thousands of viewers can now reliably watch and bid in live webcast auctions. "Amazon IVS plays a critical role in supporting a subset of our auctioneers who sold nearly $2 billion in inventory in the last 12 months, using webcast to merge in-person and online sales," said John Austin, Chief Marketing Officer at HiBid.

This integration allows auction houses to maintain the energy of traditional, in-person events while simultaneously engaging remote participants globally. HiBid provides services for both traditional auctioneers looking to extend their reach and digital-first auctioneers managing all aspects of their sales online.

By leveraging Amazon IVS, HiBid aims to recreate the dynamic auction floor experience online, ensuring real-time and fair participation for bidders regardless of their location. This technology supports the industry's shift towards more seamless and expansive sales events.