H.I.G. Capital Sells Beauty Retailer Pinalli to Borletti Group

H.I.G. Capital has completed the sale of Pinalli S.r.l., an Italian omnichannel platform for beauty and personal care products, to Borletti Group. Borletti Group is a private investment firm with significant experience in retail, luxury goods, and branded consumer products.

Pinalli, founded in 1984, has become a leading player in the Italian beauty sector. Under H.I.G. Capital's ownership, which began in February 2023, the company expanded its physical store network from 63 to 108 locations. It also enhanced its e-commerce platform, underwent a rebranding, and introduced its own private label offerings.

The company focused on improving the customer experience through updated store concepts and staff training, emphasizing personalized advice and inspiration. Pinalli currently boasts a loyalty program with over one million members.

H.I.G. Capital representatives expressed satisfaction with Pinalli's development and thanked the management and employees for their contributions, stating that Borletti Group is the ideal partner for the company's next growth phase. Pinalli CEO Raffaele Rossetti highlighted H.I.G.'s role in accelerating the company's evolution and welcomed Borletti Group as the new stakeholder.

Borletti Group described Pinalli as a business demonstrating resilience, strong growth potential, and a commitment to innovation. The firm intends to collaborate closely with management to further solidify Pinalli's market position in Italy, with ongoing investments planned for its distribution network, digital capabilities, and customer experience. Pinalli reported a revenue of 197 million euros in 2025.