H.I.G. Capital sells Italian beauty platform Pinalli to Borletti Group
Investment firm H.I.G. Capital has completed the sale of its portfolio company Pinalli, a leading Italian beauty and personal care platform, to Borletti Group. The transaction marks the end of H.I.G.'s ownership in the company.
MILAN, October 1, 2026 – H.I.G. Capital announced today that one of its portfolio companies, Pinalli S.r.l., has been sold to Borletti Group. Pinalli is described as Italy's leading omnichannel platform for beauty and personal care.
During H.I.G. Capital's ownership, Pinalli expanded its store network from 63 to 108 locations and further developed its e-commerce platform. The company underwent a significant rebranding, expanded its range of international and digitally-native brands, and launched its own private label.
Pinalli also focused on enhancing the customer experience through innovative store formats and staff styling concepts, reinforcing the role of physical stores as destinations for personalized advice. The company currently boasts over one million members in its loyalty program.
H.I.G. Capital representatives, including Managing Director Raffaele Legnani and Managing Director Giovanni Guglielmi, expressed satisfaction with the journey alongside Pinalli and its management team. They indicated Borletti Group as the ideal partner for the company's next phase of growth.
Pinalli CEO Raffaele Rossetti highlighted H.I.G. Capital's role in accelerating Pinalli's development and achieving ambitious growth plans ahead of schedule. He welcomed Borletti Group as the new shareholder. Maurizio Borletti, founder of Borletti Group, stated that they will collaborate with management to further strengthen Pinalli's market position and continue investing in network expansion and digital capabilities.