High Co Expands Advertising and Marketing Operations
French group High Co, specializing in advertising and marketing services, has announced several acquisitions. The company is strengthening its presence in digital advertising, data analytics, and shopper marketing.
The French advertising and marketing group High Co has announced a series of acquisitions aimed at expanding its market presence. The company is reinforcing its capabilities in digital advertising, data analytics, and shopper marketing.
Recent acquisitions include HighCo Data Benelux, HighCo Shopper Spain, and HighCo DOOH, among others. These moves are intended to bolster High Co's strategy of offering integrated marketing solutions through enhanced data utilization and technological advancements.
High Co has also increased its expertise in data management and analysis by incorporating entities such as Capitaldata and Mindoza. This aims to improve the targeting and measurability of advertising campaigns, catering to evolving consumer behaviors.
The company stated that these strategic acquisitions are part of its ongoing effort to enhance its service offerings and provide clients with more effective tools for reaching their target audiences. The expanded portfolio is expected to support High Co's growth objectives.