HighCo Media Cosmos acts as advertising agency for Casino Group
HighCo Media Cosmos provides advertising space and marketing services within Casino Group outlets, focusing on consumer behavior in physical and digital retail channels.
HighCo Media Cosmos, a subsidiary of the HighCo group, operates as the dedicated advertising agency for the Casino Group. The entity manages advertising visibility for consumer packaged goods brands across both physical retail locations and online platforms.
The firm's services encompass the coordination of shopper journeys, drive-to-store campaigns, and personalized marketing activations. By utilizing CRM data, the agency facilitates targeted campaigns designed to influence purchasing decisions and support trade marketing efforts at the point of sale.
Headquartered with offices in Paris and Aix-en-Provence, the agency serves as a key pillar in HighCo’s broader strategy to provide technical marketing solutions and sales development tools for the retail sector.