HighCo Media Cosmos Manages Casino Group Advertising

HighCo Media Cosmos, the advertising agency for the Casino group, is responsible for marketing brand visibility in physical stores and online. The company aims to influence consumer purchasing decisions within the packaged goods sector.

The agency focuses on animating the shopper journey, both in-store and through e-commerce channels. HighCo Media Cosmos also develops targeted digital activation strategies and personalized marketing campaigns, utilizing CRM data to drive consumer acquisition.

Services include in-store operations and trade marketing initiatives designed to activate brands at the point of sale and boost sales. The company has executed various campaigns for the Casino group, including back-to-school promotions and holiday season marketing efforts.

Operating from offices in Paris and Aix-en-Provence, HighCo Media Cosmos offers a comprehensive suite of services aimed at enhancing brand advertising and consumer engagement within the retail landscape.