HighCo Media Cosmos Markets Visibility for Casino Group

HighCo Media Cosmos, serving as the Casino Group's internal media agency, focuses on commercializing visibility within physical stores and online platforms to shape consumer purchasing decisions.

The agency's services encompass animating the shopper journey, executing drive-to-store campaigns, and developing targeted digital activation strategies. HighCo Media Cosmos aims to boost advertiser brand awareness and create personalized marketing campaigns by leveraging CRM data for consumer acquisition.

Further services include managing in-store operations and brand activation as part of a broader trade marketing approach. The objective is to drive sales and support brand growth within the retail environment, as demonstrated in campaigns for the Casino Group during key retail periods.

HighCo Media Cosmos operates offices in Paris and Aix-en-Provence. The company oversees various subsidiaries offering specialized services like data analytics, digital advertising, and consumer activation.