HighCo Media Cosmos provides ad selling services for Casino Group

HighCo Media Cosmos, operating as the ad selling department for Casino group, provides services to consumer goods brands with the objective of enhancing visibility in physical stores and online. The department also aims to influence shopper behavior.

The division focuses on three key areas: increasing visibility throughout the shopper journey, developing 'drive-to-store' campaigns to boost advertiser awareness, and targeted digital activation through personalized marketing campaigns using CRM data.

HighCo Media Cosmos also supports retail chain campaigns and trade marketing through brand activation at points of sale, aimed at developing sales. Reported successes include 'back-to-school' and Christmas campaigns for Casino Group, as well as seasonal event campaigns.

The company, with a history in marketing services, functions through its subsidiary HighCo Media Cosmos to manage advertising and visibility within the retail sector. Its offices are located in Paris.