HighCo Reports on Groupe Casino Campaigns
HighCo has released its annual report detailing its work with Groupe Casino. The report highlights campaigns aimed at increasing in-store traffic and consumer engagement during key retail periods.
Business services company HighCo has published its annual report, providing insights into its collaborations with major retailers, particularly Groupe Casino. The report focuses on campaigns designed to build brand preference and engage consumers.
The report details initiatives undertaken for Groupe Casino, including a "Temps fort de rentrée" (Back-to-School/Autumn period) campaign aimed at attracting customers at the start of the season. Another initiative, "Temps fort Noël" (Christmas period), focused on driving traffic and creating preference during the holiday shopping season.
HighCo has also managed licensed campaigns, such as "Qui veut gagner des millions," which utilized multi-mechanic and multi-channel approaches. For the Franprix and Monoprix brands within the Casino group, HighCo implemented cross-channel, multi-store trade marketing plans and targeted digital activations using data analytics.
Furthermore, the company has engaged in online media strategies for Casino stores, with the objective of generating in-store traffic and establishing both in-store and online media displays. These projects underscore HighCo's strategy to enhance retail performance through integrated, data-driven, and multi-channel solutions.