HighCo Supports Casino's Home Decor Collection Launch
HighCo managed the press launch for Casino's 2020 home decor capsule collection, inviting 25 journalists.
HighCo has executed the press launch for Casino's 2020 home decor capsule collection. The service provider's objective was to support the launch of the Casino chain's new home decoration and furnishing products through media relations.
The project involved creating a thematic concept, designing a press showroom, and developing creative designs for various media, including press materials, goodies, and signage. HighCo also managed the reception and support for approximately 25 attending journalists.
HighCo specializes in marketing services for the retail sector, offering solutions that encompass advertising, customer data management, and campaign optimization.
The Casino chain is a significant player in the French grocery market. This collection launch is part of its broader strategy to expand its product offerings and enhance its brand presence in the home goods sector.