Hilton Continues "It Matters Where You Stay" Campaign with Deepika Padukone
Hilton has launched the next phase of its "It Matters Where You Stay" campaign, featuring actress Deepika Padukone. Building on its record-breaking 2025 debut, the campaign now focuses on more spontaneous and expressive experiences.
Hospitality giant Hilton has rolled out a new chapter of its internationally acclaimed "It Matters Where You Stay" campaign, featuring Indian actress Deepika Padukone.
The campaign, which made a record-breaking debut in 2025, aims to highlight the significance of guests' stays and the impact of their hospitality choices. This latest phase shifts focus to Padukone's more spontaneous and expressive side, captured through elements of music, movement, and creative storytelling.
The content suite spans various aspects of travel, including dining, wellness, and the company's loyalty program. Hilton intends to demonstrate how accommodation choices contribute to the overall travel narrative and experience.
Hilton states the campaign aims to connect with individuals through their travel stories, emphasizing the importance of the stay itself. This new phase follows the successful launch in 2025 and will be distributed across a wide range of content platforms.