Hisense adjusts pricing for E7S Pro TV series in China
Hisense has reduced the market price of its E7S Pro RGB-Mini LED television line, leveraging national consumer subsidies and promotional offers.
Hisense has revised the pricing structure for its E7S Pro television series, originally released in March. Through a combination of government subsidies and retailer-led promotions, the 75-inch model is now available at a reduced price point of 6999 yuan. Adjustments have also been applied to the 65, 85, and 100-inch variants in the lineup.
The E7S Pro series utilizes RGB-Mini LED display technology, supporting 4K resolution at a 180Hz refresh rate. The hardware is powered by the company's proprietary H7 AI image processing chip, with peak brightness reaching 5100 nits. The units are configured with 4GB of RAM and 64GB of internal storage.
Connectivity features include four HDMI 2.1 ports and Wi-Fi 6 support, complemented by an integrated Devialet acoustic system. These pricing updates come as the company continues to focus on volume sales within the competitive Chinese consumer electronics sector.