Hisense Enhances Fan Experiences at FIFA World Cup 2026

Hisense Partners to Create Inclusive Fan Zones for FIFA World Cup 2026

Hisense, a global consumer electronics and home appliance brand, announced a collaboration with FIFA and KultureCity to create more inclusive fan experiences at the 2026 FIFA World Cup. The initiative will establish sensory-friendly spaces in all 16 host cities across North America, specifically designed to accommodate fans with sensory sensitivities, including those with autism.

The program involves setting up mobile experience vehicles outside stadiums and dedicated quiet zones within commercial exhibition areas. These spaces will feature Hisense displays showing calming visuals, offering fans a regulated environment to enjoy the tournament. This aims to reduce sensory overload for attendees who might find the typical stadium atmosphere overwhelming.

This effort seeks to remove barriers that have historically prevented some individuals from fully participating in major sporting events. Hisense has previously supported families with sensory needs, enabling them to attend games in environments tailored to their requirements.

According to KultureCity's CEO, Uma Srivastava, Hisense's technology acts as a bridge, connecting the excitement of the stadium with the need for quiet. This initiative aligns with Hisense's broader ESG commitments and its goal of delivering accessible and enriching experiences worldwide.