Hisense Enhances Inclusivity for FIFA World Cup 2026 Fans
Hisense is partnering with FIFA and KultureCity to create more inclusive matchday experiences for fans with sensory sensitivities across all 16 host cities.
Consumer electronics and home appliance brand Hisense is introducing initiatives to improve inclusivity at the FIFA World Cup 2026. The company is collaborating with FIFA and sensory inclusion expert KultureCity to provide calming spaces and services for fans with sensory sensitivities in all 16 host cities.
The intense atmosphere of the World Cup can be overwhelming for individuals with sensory sensitivities, including those with autism. To address this, Hisense has deployed mobile sensory vehicles outside stadium entrances and established dedicated sensory rooms within commercial exhibition areas. These spaces offer fans a place to rest and manage sensory input, featuring Hisense displays that provide calming visuals.
The company also facilitated opportunities for families with sensory needs to attend matches in a more accessible environment. Uma Srivastava, Executive Director of KultureCity, highlighted how Hisense's technology bridges the intensity of the stadium with the need for calm, supporting sensory regulation.
Hisense's focus on inclusivity aligns with its long-term ESG commitments. The company aims to leverage innovation to create more accessible and meaningful experiences for communities worldwide, embodying its vision of "Innovating a Brighter Life."