Hisense Enhances TV Technology for FIFA World Cup 2026
Hisense announced enhancements to the viewing experience for the FIFA World Cup 2026™ through new TVs featuring RGB MiniLED and Dolby Vision 2. The company is an official sponsor of the tournament.
Qingdao, China – Consumer electronics company Hisense is aiming to improve the viewing experience for football fans during the FIFA World Cup 2026™ with its latest television innovations. The company states its new models offer a more realistic and immersive experience through advanced display technologies.
Hisense, an official sponsor of the FIFA World Cup 2026™, is emphasizing picture quality improvements. The company is leveraging its proprietary RGB MiniLED technology, which aims to enhance brightness, color accuracy, and detail by independently controlling red, green, and blue light sources. This is particularly noted for its application on ultra-large screens.
As part of its push, Hisense will be the first TV brand to introduce Dolby Vision 2 across its premium TV lineup. Dolby Vision 2 incorporates features such as a next-generation Image Engine, Content Intelligence, and Authentic Motion. The goal is to deliver more lifelike and emotionally impactful visuals that dynamically adjust to content and viewing conditions.
The company has a history of display innovation, ranking globally No. 1 in the 100-inch and over TV segment in 2023. Hisense continues to invest in research and development of new display technologies. Its sponsorship of the FIFA World Cup is part of its strategy to connect with global audiences through major sporting events.