Hisense Extends UEFA Partnership for EURO 2028
Consumer electronics and home appliance brand Hisense has announced an extension of its partnership with UEFA, becoming an official partner for the UEFA EURO 2028 tournament. This marks the fourth consecutive European Championship for the company.
BERLIN, September 4, 2026 – Hisense, a global brand in consumer electronics and home appliances, announced at IFA 2026 its continued role as an official partner for the UEFA EURO 2028 championship. This agreement extends Hisense's involvement in the European Championship for the fourth consecutive tournament.
The extended partnership solidifies Hisense's commitment to major international sporting events. The company has previously served as a partner for UEFA EURO 2016, UEFA EURO 2020, and UEFA EURO 2024, demonstrating a long-standing association with European football.
This collaboration provides Hisense with significant global visibility, leveraging the large audience that follows the UEFA European Championship. The tournament's broad appeal offers a platform for Hisense to showcase its brand and products to consumers worldwide.
The announcement was made during the IFA trade show in Berlin, a key event for the consumer electronics and home appliance industries. Hisense aims to enhance its market presence through this high-profile sports sponsorship.