Hisense Extends UEFA Partnership for EURO 2028
Hisense announced at IFA 2026 that it will continue its collaboration with UEFA as an official partner for UEFA EURO 2028, marking the fourth consecutive European Championship it sponsors.
Berlin, September 4, 2026 /PRNewswire/ -- Hisense, a global brand in consumer electronics and home appliances, has confirmed its extended partnership with UEFA. The company announced at IFA 2026 that it will continue as an official partner for the UEFA EURO 2028 championship.
This agreement signifies Hisense's fourth consecutive sponsorship of the European Football Championship. The collaboration provides Hisense with significant visibility during one of the world's most widely followed sporting events, aligning with the company's international marketing strategy.
Through this renewed partnership, Hisense aims to further enhance its global brand recognition and associate its products with the passion and success of international football. The UEFA European Championship offers a prominent platform to reach a vast audience worldwide.
Specific details regarding the scope of the sponsorship and marketing rights have not yet been fully disclosed. Hisense's past sponsorships have typically included stadium advertising and digital media presence during the tournament.