Hisense outlines AI-driven growth strategy for smart living

Hisense, a global player in consumer electronics and home appliances, has unveiled a comprehensive AI-driven growth strategy to guide its next phase of global development. The company stated the strategy reinforces its commitment to innovation, smart living, and long-term customer value.

The strategy was presented during the Hisense Global Partner Conference 2026 in New York, ahead of the FIFA World Cup 2026. The event brought together global customers and partners to share Hisense's vision for the AI era. "AI is transforming everything. And we are all part of it," said Fisher Yu, CEO of Hisense Group.

At the core of Hisense's strategy is a long-term commitment to AI. The company is building an integrated AI ecosystem that spans the entire value chain. This includes driving growth in AI Hubs, semiconductors, smart energy, laser technology, and automotive electronics, while continuing to strengthen its core smart device business.

For consumers, this translates to a new generation of products evolving from smart devices to smart home companions. These devices are designed to proactively perceive their environment, understand user preferences, communicate naturally, and act on the user's behalf. Hisense's V AI OS television platform offers personalized content recommendations, and the ConnectLife system integrates connected appliances for a smarter home experience.

Hisense aims to continue strengthening its global brand through long-term sports partnerships, including with FIFA. The company emphasized its approach of combining technological innovation, global alliances, and customer-centric development to shape the future of smart living.