Hisense to continue as UEFA EURO 2028 Official Partner
Hisense has extended its long-term partnership with UEFA, becoming an Official Partner for UEFA EURO 2028. This marks the fourth consecutive European Championship collaboration for the company.
Berlin – Hisense, a global consumer electronics and home appliance brand, announced at IFA 2026 that it will continue its collaboration with UEFA as an Official Partner for UEFA EURO 2028. This agreement extends the company's involvement in the prestigious football tournament for a fourth consecutive edition.
The renewed partnership underscores Hisense's commitment to major international sporting events. The company has previously served as a partner for UEFA European Championships in 2016, 2020, and 2024. This consistent presence highlights a strategic approach to leveraging football's global appeal for brand visibility.
At the IFA trade show, Hisense emphasized the significance of this ongoing relationship. The collaboration aims to enhance the brand's reach and connect with consumers through the passion and excitement of European football. Specific terms of the extended deal were not disclosed.
UEFA EURO 2028 is expected to draw a massive global audience. Hisense's role as an Official Partner ensures significant brand exposure throughout the tournament, both on-field and in associated marketing campaigns.