Hisense Unveils AI-Driven Growth Strategy for Smart Homes
Consumer electronics firm Hisense has introduced its new AI-based growth strategy, aiming to usher in a new era of smart living and enhance its global development.
Global consumer electronics and home appliance brand Hisense has announced a comprehensive AI-driven growth strategy. The company presented its plans during the Hisense Global Partner Conference 2026 in New York, outlining its vision for the next phase of its global development with a focus on artificial intelligence, smart living, and customer value.
Hisense Group CEO Fisher Yu emphasized the transformative impact of AI and the company's commitment to its integration. The strategy is built upon five pillars: expanding AI capabilities across the key value chain, transforming smart devices into smart home assistants through AI-driven scenarios, maintaining long-term sports marketing for global brand enhancement, adopting a 'service-first' approach to improve user experience, and deepening 'glocalization' to create lasting value for customers and partners.
The company is focused on building integrated AI ecosystems that span the entire value chain, from semiconductors and smart energy to automotive electronics. The aim is to shift from conventional smart devices to proactive home assistants that understand user needs and act with foresight. Hisense televisions and ConnectLife-integrated home appliances already offer personalized content recommendations and optimized energy consumption.
Hisense also plans to continue strengthening its global brand presence through long-term sports sponsorships, such as its involvement with the FIFA World Cup. The company believes these investments, coupled with technological innovation and customer-centricity, will create enduring value for consumers, retail partners, and the industry, driving forward a new era of intelligent living.