Hisense Unveils AI-Driven Strategy for Smart Living Era

Consumer electronics firm Hisense has announced a new Artificial Intelligence (AI)-driven strategy aimed at shaping the next stage of its global development. The company intends to lead the evolution of smart living by integrating AI across its business operations.

The strategy was unveiled at Hisense's Global Partner Conference in New York. Hisense stated that AI is transforming the consumer electronics and home appliance markets. The company's strategic pillars include expanding its presence in the AI value chain, evolving smart devices into intelligent home assistants, continuing its long-term sports marketing strategy, adopting a service-first approach for enhanced user experiences, and deepening its glocalization strategy for sustained customer and partner value.

Hisense is committed to building an integrated AI ecosystem across the entire value chain. This involves investments in areas such as AI Hub, semiconductors, smart energy, laser technology, and automotive electronics, in addition to strengthening its core smart device business.

The company anticipates that AI will shift smart devices from simple command-takers to proactive home companions capable of understanding user preferences and acting on their behalf. Examples include the V AI OS system in Hisense televisions and the ConnectLife system for smart home appliances, which aim to integrate cooking, laundry, air management, and energy optimization into an intelligent ecosystem.

Hisense also plans to reinforce its global brand through continued long-term sports partnerships, such as its involvement with the FIFA World Cup. The company aims to combine technological innovation, global partnerships, and customer-centric advancements to define the future of smart living.