Hisense Unveils AI-Driven Strategy to Shape Next Era of Smart Living
Tech company Hisense has launched a new AI-driven strategy aimed at integrating artificial intelligence across its entire value chain and transforming smart devices into proactive home companions.
Consumer electronics and home appliance maker Hisense has announced a new artificial intelligence (AI) strategy designed to guide the company's future global development and enhance the concept of smart living. The announcement was made at the Hisense Global Partner Conference 2026 in New York.
The core of the strategy involves embedding AI throughout Hisense's value chain, from chip development to end products. The company aims to transition smart devices into sophisticated "home companions" capable of understanding user preferences and acting proactively.
Hisense Group CEO Fisher Yu stated that AI is fundamentally changing the landscape and requires adaptation. The strategy is built on five pillars: expanding AI presence across the core AI value chain, transforming smart devices into smart home companions, leveraging sports marketing for brand building, deepening a service-oriented approach, and furthering globalization.
The company is already implementing this vision. Its V AI OS enables Hisense TVs to offer personalized content recommendations, while the ConnectLife platform integrates various home appliances for a more intelligent and intuitive living experience.
Hisesense also intends to continue strengthening its global brand through long-term sports sponsorships, seeing it as a universal language to connect with consumers worldwide.