HONOR Launches HONOR Home Brand, Plans 500 Stores by End of 2027
HONOR has introduced its new HONOR Home brand and announced plans to establish 500 offline experience stores across China by the end of 2027.
HONOR has officially launched its new HONOR Home brand, signaling a significant expansion into the smart home market. The company revealed its strategy during its global developer conference, which includes the rollout of new products such as gateways, central control screens, and smart switches.
The "1+X+N" product and landing strategy for HONOR Home utilizes a connectivity foundation of PLC, Bluetooth, and Wi-Fi. A key component of this strategy is the ambitious goal to establish 500 offline experience stores nationwide by the end of 2027, aiming to cover 200 major cities.
This initiative comes as HONOR has already secured partnerships with over 14,000 entities, encompassing more than 350 million connectable devices within its smart home ecosystem. The conference also showcased four new host products and a variety of central control screens and smart switch designs.
The expansion aims to solidify HONOR's presence in the competitive smart home sector by providing consumers direct access to its integrated smart living solutions through a widespread physical retail network.