Hot Pickle Executes Magnum's 3D Outdoor Campaign
Hot Pickle launched Magnum's summer new products with the UK's largest 3D outdoor advertising campaign and a social media launch party.
Advertising agency Hot Pickle executed the launch for Magnum's new ice cream flavors Euphoria & Chill and the 2024 Pleasure Pass benefits. The campaign featured the UK's largest 3D outdoor advertisement, displayed on the iconic Piccadilly Circus screen in London.
The advertisement created an experience where consumers were invited to wait for the Magnum Pleasure Express, which delivered samples of the new ice creams. As part of the campaign in the UK, Magnum Pleasure Passes were distributed, offering access to selected events.
To announce the launch of the Pleasure Pass 2024, a surprise gig was held at Kachette, a venue located under railway arches. Influencers and press were invited to the event, themed around Euphoria and Chill. The performance by Olly Alexander generated over 380 press mentions.