How to protect yourself from AI-powered scams
Criminals are using AI to create sophisticated scams, including fake retail websites and deepfake videos. UK authorities have released a list of common threats and advice on how to stay safe.
Authorities in the UK are warning consumers about a growing wave of scams powered by artificial intelligence. Criminals are leveraging AI to create convincing fake retail websites, deepfake videos, and voice clones to trick people out of their money and personal information.
National Trading Standards has published its first AI Scam Watchlist, detailing the tools and techniques used by fraudsters. One common tactic involves setting up fake e-commerce sites that appear to be legitimate British family-owned businesses offering quality products. Consumers who order from these sites often receive nothing, or are sent cheap, mass-produced imitations from countries like China.
AI is also being used to enhance romance scams, where the technology helps fraudsters maintain contact with victims over extended periods by remembering personal details. Deepfake videos and voice cloning can be employed to impersonate family members or close friends requesting emergency funds.
Traditional indicators of scams, such as typos or grammatical errors, are becoming less reliable as AI can generate flawless and personalized communications at scale. Consumers are advised never to send money, gift cards, or personal financial information to someone they have not met in person. It is crucial to research companies, verify addresses, and confirm job advertisements before acting.
Officials emphasize the importance of pausing and thinking before making payments, sharing information, or taking action. Be particularly wary of pressure or urgency tactics, as criminals aim to rush victims into decisions before they can think critically.