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How to Sound Human, Not Robot, in the Age of AI

The Economist named 'AI Slop' its 2025 word of the year, highlighting the proliferation of AI-generated content. Companies now grapple with how to stand out and sound genuinely human.

15 September 2026
How to Sound Human, Not Robot, in the Age of AI

The rise of artificial intelligence has led to an explosion of online content, much of which is criticized as "AI slop." The Economist's designation of "AI Slop" as its 2025 word of the year underscores the challenge of navigating a digital landscape increasingly filled with AI-generated material.

As AI systems learn from vast datasets of human writing, their output can begin to mimic human communication styles. This raises a critical question for creators and businesses: how can one ensure their message is perceived as authentic and distinct in an era of increasingly sophisticated AI?

Experts suggest focusing on uniquely human attributes. Instead of relying on the generalized patterns AI excels at, individuals should leverage deep domain expertise, synthesize knowledge from diverse fields, and incorporate personal experiences. This approach creates a richer, more distinctive narrative.

Furthermore, developing a strong point of view and sharing specific, personal anecdotes can differentiate human-generated content. While AI often defaults to neutral or generalized language, human expression is inherently tied to individual perspectives and experiences, making it more engaging and memorable.

Ultimately, the key to maintaining a human voice in the age of AI lies in continuous learning and self-development. By actively seeking new knowledge and experiences, individuals can build a unique "learning corpus" that informs their communication and sets them apart from automated content.

Original source: fastcompany.com