Hublot Unveils New Big Bang Original Soft Touch Watch
Watchmaker Hublot has introduced its new Big Bang Original Soft Touch model, aiming to provide a novel sensory experience.

Geneva, September 1, 2026 – Watchmaker Hublot has unveiled its new Big Bang Original Soft Touch watch. The company states the new model offers a novel sensory experience and marks the first time a new material has been introduced to the Big Bang collection.
The new timepiece is designed to offer a distinct tactile quality alongside its visual appeal. Hublot is known for its luxury watchmaking, with the Big Bang line being one of its signature collections.
While specific details about the material's properties have not been disclosed, Hublot describes it as 'soft'. The watch's release comes in early September, targeting the luxury watch market.
The Big Bang Original Soft Touch represents Hublot's ongoing exploration of materials and design, seeking to provide unique experiences for watch connoisseurs.