Huda Beauty and Cardi B Launch New Makeup Collection
Huda Beauty expands its Easy Bake product line with the new Ultra Snatched collection. Launched in collaboration with Cardi B, the collection features new, bright powder products.
Huda Beauty has launched its new makeup collection, Ultra Snatched, in partnership with rapper Cardi B. The collection is an expansion of the brand's established Easy Bake product line and includes new powder products in bright pink and lilac shades.
The products are designed to offer a matte finish and long-lasting wear. The launch occurred on August 31, 2026, targeting fashion-conscious consumers by leveraging Cardi B's global influence.
The Ultra Snatched collection introduces new shades to the Easy Bake range, described as the brand's brightest to date. The aim is to provide users with versatile makeup options and enhance facial features.
This release aligns with ongoing consumer demand for matte and durable makeup formulations. The collaboration with a prominent figure like Cardi B seeks to bolster the brand's market presence and appeal.