Huda Beauty and Cardi B Launch New Makeup Collection

Huda Beauty has launched its new "Ultra Snatched" makeup collection in collaboration with global superstar Cardi B. Dubai, United Arab Emirates – August 31, 2026 – The beauty brand is expanding its popular Easy Bake powder range with two new, more vibrant shades: a bright pink and a vivid lilac.

The new powder shades are designed to offer a more intense color payoff and finish. This collaboration with Cardi B aims to leverage the artist's global reach and influence. The expansion of the Easy Bake line addresses consumer demand for more versatile and highly pigmented makeup products.

The collection will be available on Huda Beauty's website and through select retail partners. The launch is supported by a digital marketing campaign, including significant social media promotion featuring Cardi B.

This partnership follows Huda Beauty's established strategy of collaborating with prominent figures to create buzz and introduce specialized product lines. The company has previously released limited-edition collections with various artists and influencers.