Hyundai Motor deploys Atlas humanoid robot at FIFA World Cup 2026

Hyundai Motor is showcasing Boston Dynamics' Atlas humanoid robot in a live match environment during the FIFA World Cup 2026. This deployment at one of the world's largest sporting events aims to demonstrate real-world robotics capabilities beyond industrial settings.

The integration represents the first time a humanoid robot will be incorporated into the official FIFA World Cup™ live match proceedings. Hyundai Motor Group stated the move highlights the evolving role of robotics in dynamic, public-facing applications.

The Atlas robot, known for its advanced mobility and dexterity, will perform various demonstrations. Potential applications explored include assisting with event logistics and enhancing spectator engagement during the tournament.

Hyundai Motor aims to leverage such robotic technologies for future mobility solutions and societal services. The World Cup provides a global stage to test and display these advancements to a wide audience.