Hyundai Motor Group Outlines Physical AI Vision in San Francisco

Hyundai Motor Group unveiled its "Physical AI" vision and strategy at the San Francisco AI Summit. Executive Chair Euisun Chung stated the company is transforming from a traditional automotive manufacturer into a Physical AI solutions provider.

The group's vision extends beyond intelligent devices like vehicles and robots to encompass intelligent spaces such as factories, ultimately aiming for "integrated intelligence at the city level." This would involve AI seamlessly connecting and operating urban infrastructure, mobility, and robotics systems.

Central to the strategy are Hyundai Motor Group's manufacturing prowess and robotics capabilities, bolstered by Boston Dynamics. The company plans to establish a "data flywheel" system to continuously link real-world operational data with AI model advancements. Strategic partnerships with technology leaders like NVIDIA and Waymo are key to this initiative.

Hydai Motor Group also announced a collaboration with NVIDIA to develop a Robot Reference Platform. Additionally, the company intends to support Korea's AI and robotics industry through investments in domestic projects like Saemangeum AI Valley, fostering an innovation ecosystem for the Physical AI era.