Hyundai Motor to Feature Atlas Robot at 2026 FIFA World Cup

Hyundai Motor is set to feature Boston Dynamics' Atlas robot throughout the FIFA World Cup 2026™, representing a significant integration of robotics into a major live sports event. This move aims to demonstrate the practical applications of advanced robotics on a global stage.

The Atlas robot, known for its advanced mobility and ability to perform complex dynamic movements, will be incorporated into the tournament's programming. This initiative by Hyundai Motor underscores its commitment to advancing automation and robotics technology.

Hyundai Motor acquired a majority stake in Boston Dynamics in 2021 and has since focused on exploring the potential of robotics beyond industrial settings. The FIFA World Cup appearance is intended to highlight the evolving capabilities of robots and their potential integration into various aspects of life and work.

The inclusion of Atlas is expected to capture public attention and showcase the progress in humanoid robotics, potentially influencing future developments and applications in the field.