Hyundai Unveils All-New Tucson SUV in New York

Hyundai Motor Company unveiled its all-new Tucson SUV in New York on October 1, 2026. The vehicle is presented as Hyundai's "boldest SUV" to date, combining the "Art of Steel" design philosophy with enhanced hybrid performance and the advanced Pleos Connect infotainment system.

The new Tucson is designed for versatility, aiming to transition seamlessly from daily commutes to weekend adventures. The exterior features a bold design, complemented by a refined and spacious interior. The TUCSON XRT PRO variant further enhances off-road capabilities. The vehicle integrates the Pleos Connect system, powered by Gleo AI, and a next-generation hybrid system.

The hybrid system is targeted to achieve up to 42 mpg (approximately 5.6 liters per 100 km), balancing fuel economy with driving performance. The new infotainment system aims to provide an evolving digital experience through an app marketplace.

José Muñoz, President and CEO of Hyundai Motor Company, stated that millions of families rely on the Tucson, and this new model is the best ever built. He believes its combination of bold design, spacious cabin, infotainment, and hybrid efficiency sets a new standard for the segment. Muñoz also highlighted Hyundai's ambitious product offensive, planning over 100 new and refreshed models globally by 2030.