ifemedi GmbH: Telephone Campaigns Gain Traction in Healthcare

Healthcare communications firm ifemedi GmbH has observed a growing relevance for telephone campaigns. These initiatives provide patients with opportunities for direct conversations with doctors and other healthcare professionals, which is often difficult given demanding clinical schedules.

The firm notes that these more traditional communication methods have experienced a resurgence, particularly during the pandemic. While telephone campaigns might be considered an older PR tool, they enable in-depth and personal discussions that can foster better patient understanding and satisfaction.

According to ifemedi, successful telephone campaigns can generate significant media coverage and offer patients access to expert advice in a calm, stress-free environment. These sessions highlight the expert's personal approach, differentiating them from routine practice.

Ifemedi emphasizes the continued value of telephone-based consultations in healthcare communication, describing it as an "old but gold" method. These campaigns offer valuable feedback and a chance to deepen the relationship with patients.