iLOQ and Kimi Räikkönen feature next generation in new global campaign

iLOQ, a global technology company providing sustainable smart access management solutions, has launched a new global brand campaign featuring Formula 1 World Champion Kimi Räikkönen and his son Robin Räikkönen. The campaign, themed "The Next Generation Is Coming," centers on generational transition and the opportunities that arise when young individuals are given access to progress.

The campaign builds on iLOQ's long-standing relationship with the Räikkönen family. The company has supported Kimi Räikkönen for many years, and this support has now extended to Robin as he embarks on his own racing career. The campaign captures a moment where Kimi, who retired from F1 in 2021, now supports his son Robin's development in karting. It explores the passing of perseverance, commitment, and independence from one generation to the next.

Kimi Räikkönen has transitioned from the driver's seat to a supporting role as a mechanic for his son. "I'm a mechanic now, so it's different," Räikkönen stated. "I enjoy doing the mechanic work for Robin and supporting him, and trying to explain some corners. But I always give him his own option. I only say, maybe this could be better, and at least give it a go – and then it's up to him to choose."

iLOQ's vision for access management extends beyond physical doors to enabling broader opportunities. The company's battery-free digital locking and mobile access solutions provide secure entry to spaces. "Access has always been at the heart of what we do, but what really matters is what it makes possible," commented Heikki Hiltunen, iLOQ Board Member. "We've worked with Kimi for many years because he personifies many of the values that have shaped iLOQ – integrity, hard work, perseverance, and the confidence to deliver beyond what people expect." The campaign will roll out across iLOQ's key global markets through various channels.