iLOQ Partners with Kimi Räikkönen for New Global Campaign
Digital access management solutions provider iLOQ has launched a new global marketing campaign featuring former Formula 1 driver Kimi Räikkönen and his son Robin.
iLOQ, a global provider of digital access management solutions, has launched a new international marketing campaign starring former Formula 1 World Champion Kimi Räikkönen and his son Robin Räikkönen.
The campaign builds on iLOQ's established relationship with the Räikkönen family. It focuses on the theme of intergenerational connection and what one generation can impart to the next, reflecting Räikkönen's transition into a role as a father and mentor.
Filmed across various global locations, including iLOQ's hometown of Oulu, Finland, Abu Dhabi, and the Räikkönen family's home in Switzerland, the campaign also features an aspiring young racing driver.
Based in Oulu, Finland, iLOQ develops and supplies sustainable, smart access management solutions designed to enhance security, flexibility, and convenience through digital technology. The campaign aims to increase the company's global brand awareness and showcase the benefits of its offerings.