Inc. and Fast Company Draw Inspiration From Archives for New Content

Inc. and Fast Company, both publications under Mansueto Ventures, are actively leveraging their editorial archives as a foundation for new content projects. The newsrooms find inspiration and relevant themes in past publications that resonate with current readers.

For instance, Fast Company's recent projects, such as the "Personal Brand Special Report" and "Managing a Personal Brand: Fast Company’s 196-Point Guide for Leaders," were inspired by Tom Peters' classic 1997 cover story, "The Brand Called You." This article introduced the concept of personal branding, and the current projects expand upon it by offering practical tools and insights for contemporary professionals and leaders.

Similarly, Inc. Magazine continues its long-standing tradition of identifying the fastest-growing privately held companies with its Inc. 5000 list. This annual ranking traces its origins back to the company's early days in the 1980s with the Inc. 100, which later evolved into the Inc. 500 and eventually the Inc. 5000. The list provides insights into growth companies and the trends they reveal.

David Lidsky, head of editorial strategy at Mansueto Ventures, emphasizes that the archives are not merely records of the past but are starting points for creating content that meets today's readers' needs. The new publications aim to offer current and applicable information that supports readers' career development and business endeavors.