Inc. Magazine to Host Livestream with Supergoop Founder Holly Thaggard

Inc. Magazine will host a digital livestream today at 2 p.m. ET featuring Holly Thaggard, the founder of Supergoop and Water Ouai. The discussion will focus on how durable brands transform their categories by identifying and challenging underlying assumptions.

Thaggard is known for revolutionizing the sunscreen market with Supergoop, shifting it from a niche beach product to a daily wellness essential. She is now applying a similar strategy to disrupt the bottled water industry with her new venture, Water Ouai.

The livestream aims to provide insights into how companies can make unexamined aspects of products visible to consumers and build aspirational brands around new standards. Thaggard will share her playbook for category disruption and brand building.

This event is part of Inc. Magazine's series exploring business growth and brand strategy. Attendees will gain insights from a founder who has successfully created new market categories.