Inc42 Launches Series on Evolving Role of Finance Chiefs in Indian Startups
Inc42 has launched 'The CFO Code,' a series exploring how finance leaders in India's tech startups are adapting their strategies and roles to navigate growth and compliance.

Inc42 has launched a new article series, 'The CFO Code,' in collaboration with Avalara, which examines the evolving role of Chief Financial Officers (CFOs) within India's rapidly growing tech startup ecosystem.
The series aims to shed light on how these finance leaders are navigating the complexities of scaling businesses, raising capital, and adhering to increasingly stringent regulations. As startups mature, their CFOs are tasked with balancing technological adoption, strategic planning, compliance, and overall growth, ensuring that financial systems support expansion without compromising control.
'The CFO Code' will feature insights from CFOs at prominent Indian tech startups, including MoEngage, LeadSquared, and Perfios. These leaders will share their playbooks on managing global compliance, leveraging automation and AI for financial operations, and making critical investment decisions. The series will also delve into how the CFO role has transitioned from traditional bookkeeping to becoming a strategic co-pilot for CEOs.
According to Avalara, strong financial and compliance systems are crucial for providing businesses with greater visibility and helping investors assess the quality of growth. These systems can become a significant advantage during capital raising or acquisition phases, protecting profit margins and driving enterprise valuation.