IndiaMART Uses AI for Content Moderation and Buyer Recommendations

Redrafted from the original press release.

Indian e-commerce platform IndiaMART InterMESH Limited disclosed significant advancements in its use of artificial intelligence (AI) during its first-quarter fiscal year 2027 (Q1 FY27) earnings call on July 21, 2026. Chief Executive Officer Dinesh Agarwal stated that AI can perform content aggregation and auditing tasks up to ten times better and faster than any human BPO or parsing system.

The company has listed content moderation as an AI function in its earnings presentation for the second consecutive quarter. This occurs as IndiaMART defends its position as a neutral intermediary before the Delhi High Court, citing Section 79 of the Information Technology (IT) Act, arguing it is not responsible for content listed by sellers on its platform.

Agarwal further explained that AI is now integrated into seller verification and trust-building processes, utilizing user-declared identities and social trust derived from content aggregation. The company's presentation emphasizes that its proprietary behavioral data fuels AI in areas of content quality, user experience, and maintaining a trusted platform.

AI also influences supplier recommendations to buyers. The platform uses an AI/ML algorithm that weighs factors such as product, location, price, and quantity against buyer requirements and supplier preferences, though the algorithm's specific logic is not publicly detailed. Additionally, AI-powered smart replies are utilized within the Customer Relationship Management (CRM) system.

Agarwal expressed caution regarding Large Language Models (LLMs), describing further exposure as a "two-way sword." He differentiated LLMs from search engines like Google and suggested that existing internet business models may need to evolve.