Indian baby care brand R for Rabbit hits 250 Cr revenue milestone

Ahmedabad-based R for Rabbit has transitioned from a boutique stroller manufacturer to a diversified baby care brand. Founded by Kunal and Kinjal Popat, the company now manages over 450 SKUs, ranging from car seats and ride-on toys to diapers and apparel. The brand reported 250 crore rupees in revenue for the 2025 fiscal year, marking significant growth from previous years.

Strategic expansion into high-frequency consumer goods, such as diapers and personal care items, has been central to the company’s revenue growth. In 2025, the firm secured 27 million dollars in Series B funding, led by Filter Capital and 3one4 Capital, to further expand its distribution capabilities.

As the company scales across more than 3,000 retail touchpoints in India, it has shifted its logistics strategy. A 2026 partnership with Shadowfax has enabled a move toward a regional third-party logistics model, aiming to facilitate same-day and next-day delivery services to maintain competitiveness in the growing domestic market.