Infinix launches first global concept store in Bali
Smartphone manufacturer Infinix has opened its inaugural global concept store in Bali, Indonesia, blending retail hardware with lifestyle elements like coffee and creative spaces.
Infinix, a brand under Transsion Holdings, officially opened its first global flagship concept store on October 31. The Bali-based location serves as a pilot for a new retail model that seeks to position the company beyond its hardware roots by emphasizing lifestyle integration and community interaction.
The store features a design-heavy interior incorporating robotics and modular display spaces to showcase the company's smartphone lineup and AIoT ecosystem. Alongside device demonstrations, the store hosts a branded coffee house, n_x, aimed at increasing foot traffic and dwell time within the retail environment.
According to the company, the space is intended to evolve through future partnerships with artists and local creators. This opening is part of a broader expansion strategy, with plans to launch five additional flagship stores internationally to increase the brand's physical presence.