Infinix launches first global flagship concept store on Bali
Infinix has opened a new concept store in Bali, Indonesia, integrating its smartphone and AIoT hardware with a café and creative space.
Infinix, a subsidiary of Transsion Holdings, has opened its first global flagship concept store in Bali, Indonesia. This launch marks a shift for the electronics brand, moving beyond traditional retail toward an experiential business model that emphasizes design and lifestyle integration.
The storefront features the company's latest smartphone series and AIoT products, alongside a dedicated local coffee brand, n_x. The space incorporates robotic installations and digital visuals to create a, according to the company, 'futuristic' atmosphere intended to attract tech-conscious consumers and creatives.
Operating under an '1+2+X' model, the facility functions as a hub for both product sales and community engagement. Infinix intends to use the Bali location to host collaborative events with artists and musicians, aiming to evolve the store into a space where users can interact with the brand's ecosystem in a social, non-transactional environment.