Infinix Opens First Flagship Concept Store on Bali
Smartphone manufacturer Infinix has launched its first flagship concept store in Bali, Indonesia, shifting its retail strategy toward an experiential model combining hardware and lifestyle.
Infinix has officially inaugurated its first flagship concept store in Bali, Indonesia. This opening marks a strategic shift for its parent company, Transsion Holdings, as it establishes its first dedicated experiential retail space.
The store moves away from traditional electronics retail by integrating a hardware display area—featuring Infinix smartphones and AIoT devices—with a locally-branded coffee service. The design incorporates futuristic aesthetics, including robotic installations and interactive digital visuals, aiming to anchor the brand within the local lifestyle and creative community.
Infinix is positioning this space as a hub for community engagement, hosting events related to gaming, music, and sports. By moving beyond a standard point-of-sale model, the company intends to increase consumer interaction through collaborative projects with local musicians and artists.
The company plans to update the store's offerings and collaborative content periodically, treating the location as a living workspace intended to foster ongoing discovery rather than serving as a static retail outlet.