Infomaniak enhances newsletter personalization with new variable features
Infomaniak has introduced new functionalities to its newsletter tool, allowing users to personalize email content with subscriber-specific data. The update enables dynamic insertion of variables like names and email addresses into campaigns.
Infomaniak boosts newsletter personalization with dynamic variables
Infomaniak, a provider of cloud services, has enhanced its newsletter platform with new features aimed at deepening email personalization for users.
The updated tool allows for the dynamic insertion of subscriber data into various parts of an email campaign, including the subject line, preview text, and the body of the message. By using predefined tags, such as *|FIRSTNAME|* or *|LASTNAME|*, businesses can address recipients by name or include other specific details. When an email is sent, Infomaniak's system automatically replaces these tags with the relevant information from each subscriber's profile.
This capability is designed to improve engagement and conversion rates by making email communications feel more direct and relevant to the recipient. Companies can leverage these custom fields to segment their audience more effectively and tailor messages for specific groups.
The company has also provided a detailed guide on how to manage these custom fields within the Infomaniak Manager. Users can add, edit, or delete fields associated with their subscribers. The system also includes features for automatically generating unsubscribe links and newsletter archive links.