Innovate Aesthetics Rebrands as Aesthetic Resource Group
After a decade of growth in aesthetics marketing, Innovate Aesthetics has rebranded as Aesthetic Resource Group. The nationwide agency is expanding its team and services.
After ten years of assisting aesthetic and wellness businesses with growth, Innovate Aesthetics has rebranded as Aesthetic Resource Group (ARG). The San Antonio-based nationwide agency partners with medical aesthetics practices, plastic surgery clinics, wellness centers, and spa properties. The name change reflects the company's evolution and its expanded role in client success.
Founded a decade ago by Thomas McBryde and Janna Andrews, the company initially focused on website development and social media management. ARG now offers a comprehensive suite of services, including custom web and app development, paid media, AI-driven search optimization, conversion rate optimization, videography, and practice growth consulting. The firm has helped hundreds of practices increase visibility, bookings, and revenue.
ARG emphasizes long-term client relationships, with an average client retention of seven years. This is attributed to the agency's approach of prioritizing client growth and measuring success by qualified inquiries and booked revenue. The company has also appointed Jaclyn Luongo as Director of Practice Consultation, bringing over 24 years of industry experience.
"When Janna and I started, we were two people with no office... Aesthetic Resource Group reflects the full team behind every account," said Co-Founder Thomas McBryde. Co-Founder Janna Andrews added, "Our philosophy has always centered on client relationships and communication. As we have grown, we are also proud to welcome Jaclyn Luongo. She has spent her career helping practices sell with integrity and run better businesses." Luongo's expertise includes business optimization and sales strategy.