Insta360 exploring smart glasses and mirrorless cameras
Insta360 is venturing into new product categories, experimenting with smart glasses and developing two mirrorless camera models. The company aims to enhance image capture quality with its smart glasses.
Camera manufacturer Insta360 is expanding its product offerings by exploring new market segments. The company is experimenting with the development of smart glasses and is simultaneously working on two new models of mirrorless cameras. This move signifies a notable expansion for Insta360, traditionally known for its 360-degree cameras.
The development of the smart glasses is focused on improving the ease of capturing high-quality images, according to co-founder Max Richter. He told The Verge that the glasses will not compete on artificial intelligence assistant features, emphasizing a focus on visual content creation.
These smart glasses are currently in an experimental phase, with no product name or release schedule announced by Insta360. Details regarding the mirrorless cameras remain limited at this time.
The company's expansion efforts indicate a strategy to diversify its business and pursue growth opportunities beyond its established 360-camera market.