Insta360 Products Debut in Honor Stores Across China
Honor is expanding its imaging ecosystem by stocking Insta360 cameras in 44 of its retail stores in mainland China. The partnership aims to enhance the company's smart imaging capabilities.
Honor announced a new partnership with Insta360, bringing the latter's range of flagship products into 44 Honor retail stores across mainland China. This move marks an expansion of Honor's imaging technology offerings.
The collaboration is positioned as a key initiative within Honor's strategic roadmap, including its Alpha strategy aiming for 2026. Honor stated its intention to work with industry leaders to build an AI-driven smart terminal ecosystem, providing consumers with more diverse products and creative tools.
Initial product introductions include Insta360's action cameras and mobile accessories. Notably, the Insta360 Luna Ultra, a handheld gimbal camera, is also part of the offering. Launched in June, the Luna Ultra is described as the world's first 8K Leica dual-lens gimbal camera. It features a unique 2-inch OLED touchscreen that detaches, offering up to 20 meters of remote control and video transmission, along with an integrated wireless microphone.
The Luna Ultra was launched with a starting price of 3999 yuan (approximately $550 USD) for its standard package in China. This partnership underscores Honor's commitment to integrating advanced imaging hardware into its retail strategy.