Instagram updates wordmark logo, moving away from cursive

Instagram has introduced a new wordmark logo, departing from the recognizable cursive typeface it has used for the past decade. The updated design combines elements of both cursive and print, leading to discussions about its legibility.

Adam Mosseri, head of Instagram, announced the change on his account, stating that the wordmark at the top of the app had not been updated in 10 years and was due for a refresh. He described the new logo as "cleaner and more modern, with references to the original and the simplicity and craft that's always made it Instagram."

The shift away from the established cursive font has drawn varied reactions from users and observers. Some have commented that the new design is less clear than its predecessor, with one user likening it to "Instagzam."

Mosseri appears to acknowledge the potential controversy surrounding the redesign. He has reportedly shared further details and explanations for the change on various platforms, aiming to elaborate on the design principles and intentions behind the updated visual identity.